How to Write a School Fundraiser Letter
So, you’ve been put in charge of your son’s band fundraiser or your daughter’s school dance team fundraising organization but you don’t know where to start. Writing a fundraising letter is one of the most traditional, and oftentimes most effective, ways to raise money for school organizations. By following some basic guidelines and learning a bit about persuasive writing, you can write a compelling school fundraiser letter that will help boost your fundraising efforts significantly. Below are some tips that will help you learn how to write a school fundraiser letter:
Go Directly To The Parents: As much as you love your child and as many friends as they may have at school it’s best to address and send any school fundraiser letter directly to the parents of fellow students via regular mail. Kids have a lot on their minds, and passing along a fundraising letter to a friend may slip their minds and isn’t the best way to make sure that the letter reaches its desired recipient!
Make A Compelling Case: When penning your fundraising letter, make sure that fellow parents at the school understand how your particular cause benefits “the greater good” of the school. Be persuasive and use specific examples of how the money raised will be put to good use, such as money that will be used educational supplies for a classroom or new musical instruments for the school band. It’s important for parents to understand how this will impact all children—including theirs.
Set An End Goal: Before sitting down to write your fundraising letter, make sure that you have a financial goal in mind. How much money would you like to raise for your school organization and how long do you hope this will take? Make sure to include this information in your school fundraising letter to other parents. They will want to know what you are trying to accomplish and they may be willing to help get their friends and family members involved in donating to your cause.
Divide And Conquer: Once you have your monetary goal set in stone, break it down mathematically into smaller potential contributions and ask your potential donors to each contribute a small amount of money. For example, if your financial goal is to raise a total of $5,000, then send out a minimum of 500 letters and ask each recipient to donate $10. A small amount of money like this will seem a little easier for donors to ‘digest’ and may make them more likely to give to your cause–or perhaps even donate a larger sum of money than the amount you’ve requested.