If you’re new to nonprofit email marketing, then check out the helpful hints below that will get you started on an email campaign that’s built for success. Email marketing is the new ‘snail mail’ marketing and it’s important that if you’re trying to do some serious fundraising then you treat your email marketing campaign seriously. Here are some tips and pointers that will make your email campaign a success:
- Choose an email blast service provider that has analytics capabilities. Services like MailChimp and Constant Contact give you an opportunity to build your email campaigns creating standard templates. This makes it easy but the real bonus is that these services give you the chance to find out more about who is reading your emails, who is clicking through, and why people might opt out of your lists.
- Have a strong online presence. It’s not enough to simply send out a mass email soliciting donations. People need a reference point to go back to to gather more information such as a website, blog, social media page, or all of the above. Think bigger than just getting your next donation—think about engaging people and building long-term relationships.
- Visuals are key. Whether you choose to include photos, an infographic or a video in your email campaign, telling a compelling story about your organization is the real key to a successful email charity email marketing campaign. People need to be somehow emotionally tied to your organization and visuals can help build that link between the reader and the content.
- It’s email, so try to make it personal. Email can be seen as very impersonal, so you will have to work hard to try to make your email letter as personal as possible. Professionalism is important of course, but there are style tips that you can use to make sure that you sound personal to your audience.