Tips for Writing a Capital Campaign Letter
If your organization is working to raise a large sum of money for a specific project, then they will be launching what is called a capital campaign. Often used when an organization needs to raise funds for new construction, renovation, or for acquiring something costly, a capital campaign can be a challenging enterprise. Capital campaigns usually run for a specified timeframe and require hard work, impeccable organizational skills, and proficient execution. They can also a very profitable and a great way to solicit donations for a cause. A direct mail capital campaign letter is a highly effective way to spread the word about your fundraising efforts. Here are helpful tips about how to write a capital campaign letter.
Make your letter donor-centered
When trying to raise money for your project, it’s best to focus the content of the letter more on the potential donor than about your organization. Is it a new community center that will bring more culture to their local community, or a new wing in a hospital that will offer ground-breaking medical care? If so, then highlight that in your letter. Think about how your donor will benefit if your project follows through to completion, and make that the focus of your capital campaign letter.
Highlight how you are meeting needs
In your fundraising letter, be sure to make a clear and compelling case about how your project is going to help the local community or the ‘greater good’. Identify the needs of the local community or the greater population and how your project is aimed at meeting those specific needs. People are more likely to give if they feel that your project will be solving a problem.
Make a clear and specific request
Whether you are looking for volunteers to give their time, businesses to donate goods and supplies, or the general public to donate money make a very specific request of your donors. Tailor each letter to the individual and clearly state your request with a specific call to action. Also, make it easy for them to give by including clear instructions about the logistics of submitting their donation.
Both in the letter and after the donors have contributed, be sure to thank them with a special gift, a nice letter, or a personal call. People will be more likely to continue to give or be involved in your program if they feel that their efforts are appreciated.