Creating an effective fundraising strategy can be the thing that makes or breaks all of your fundraising efforts. It’s important to have a blueprint or an outline of what your fundraising plan that irons out your overall goals and the details of your plan. To help you get started, here are some helpful tips for creating an effective fundraising strategy:
1. Organize the best team of people you can put together. When it comes to fundraising, good people equals great results. Before you even start to launch a fundraising campaign, take some time to evaluate the potential talent you may have access to in the form of volunteers, colleagues, family, and friends. The more creative and hardworking your fundraising cohorts are, the more successful you will be.
2. Put together a fundraising strategy checklist. There are lots of resources online for this kind of thing. A checklist will help you stay on track, so start with the mission of your campaign, your financial goals, and work outward from there. Don’t leave anything off of your checklist and put it somewhere electronically so you don’t lose it. Keep working off of your checklist throughout the duration of your campaign so that you can stay on track.
3. Have a realistic budget in mind. Yes, you want to aim high with your fundraising goals, but you need to make sure that you have realistic expectations. Your fundraising strategy should always be centered your financial goals. After all, raising funds is the bottom line.
4. Try to map it out. Once you have identified your goals, your team, and how you are going to go about raising the money, create a strategic map of the steps you need to take to achieve your goals. Outline the tasks on the map and then add it to your checklist. Staying organized is another key to success.