In a silent auction, desirable items are selected and auctioned off (without an auctioneer) to raise money for a charity. A silent auction can be a publicity-drawing and fun way to raise both money and awareness for your non-profit. When writing a silent auction request letter for soliciting sponsors for your silent auction, make sure to highlight the benefits that the donor will receive if they support your auction. Whether it’s free advertising, great media coverage, or access to a new crop of customers, pointing out what your potential donor will get in return is important to secure donations. Here is a sample silent auction request letter:
I’m a big fan of your boutique and my daughters and I are regular patrons. We love your high-quality products and especially the variety of hair accessories and jewelry that you offer! It’s one of my favorite places to buy special gifts too.
I’m writing to you because I’m in charge of the annual Help For Girls Christmas bazaar and silent auction. If you’re not familiar with our organization, please visit our website at (insert website) to learn more about our worthy cause. Our work helps to help underprivileged pre-teen girls in the greater Houston area. Through our generous donors and volunteers, we work to help educate young ladies while helping to build self-esteem, foster independence, and promote important values of self-worth and learning.
This year, the funds raised from our annual Christmas bazaar and silent auction will work to build a new library wing on to the Help For Girls Home in downtown Houston. This library will provide community girls with access to free education resources, classes, and much more.
We are contact you to see if you would be interested in donating a gift card or items for our silent auction. This is a huge annual event that attracts more than 500 people and would offer your boutique great exposure to potential customers along with free publicity. Also of course your donation is fully tax-deductible.
Thank you for your consideration of our request and please feel free to contact me at (contact information). I will follow up with you next week to answer any additional questions you may have. Thank you again for your time and consideration.
Name and Signature