When building a non-profit website, you want everything to come together so that you get your compelling message across to your audience. You also want to make the donation process as simple and easy as possible.
One way to guarantee that is by placing a donation button on your page. This will help visitors to your page contribute to your cause within minutes.
Adding a Donation Button to Your Website
If you operate a non-profit website, it’s essential that you have a donation button on your website to help make the donation process easier for your visitors. There are many different ways to request donations from those who visit your website.
Here are a few things to keep in mind when adding one of these useful buttons to your page.
Use PayPal or Other Major Online Payment Processors
PayPal has been around for several years and the digital payment processor can make it easier for you to pay for practically anything online. Most people already have a PayPal account from buying or selling items on eBay, or for use with their business. Even if a donor doesn’t have an account with PayPal, it is easy to get one and doesn’t cost anything extra.
The only drawback is that PayPal was not designed to be used for making non-profit donations. So, you will need to manually set up things like recurring donations or suggested donation amounts all on your own.
The good news is that PayPal has their own Donate button that you can easily add to your website. It is a familiar image for many people who frequently surf the web, which is good for your visitors. And they offer low processing rates, with discounted rates for registered non-profit organizations. Donors do not have to have a PayPal account if they want to pay using their own debit or credit card.
You can learn more about accepting non-profit donations through PayPal by visiting their website.
About Fundraising Transaction Fees
Most donations these days are made using a credit card online. When a donor uses a credit card, you, the website owner, must deal with the credit card processing fees.
It may seem like a bad idea to even accept credit cards for charitable donations if you are going to have to pay a fee to do so. But, since it is a more convenient way for potential donors to pay, you are more likely to receive more donations if you accept credit cards and pay the fees.
When you use an online payment processing company such as PayPal, you will pay a much lower rate than if you use an online fundraising tool. Yet at the same time you won’t get as many customization options or features by using PayPal.
There are some payment processors that will provide a special discount for non-profit organizations.
Be sure to ask if the company you are using offers these discounts or any other benefits for charitable causes. You will usually need to provide proof that your website is for a non-profit cause or charity.
5 Tips for Adding a Donation Button to Your Non-Profit Website
You can create your own unique button using various types of software, or you can find a free image to use that will clearly direct your visitors to the donation form.
Many charities and special causes will have pre-made images and buttons available on their websites for you to download and use. They also have links and banners that can be used to direct visitors to their page where donors can find out more about the cause and donate directly.
1. Use a Button That is Visually Striking
It is very important that your donation button can be seen easily as soon as a visitor loads your website. You want the button the be easy to find and no one should have to spend a lot of time looking around for it to donate. It should stand out from everything else going on with your website.
One way to make sure that your button can be seen clearly is by making it a different color than the background or main colors used on your website. If you use deep blues or cooler shades throughout your page, try making the donation button bright yellow or neon orange.
Make sure that the button is also larger than all other elements on your page as well. You don’t want it to be the same size as your navigation buttons, or the same shape. If you use square buttons for your menu to access other pages such as your About Us page, use a large circle shape for your donation button.
Your button for donations will need some type of text on it so that visitors to your page know what it is. Always use a font that is easy to read, is large, and be sure to keep it bold. There’s no need for any type of frilly or fancy font types that may not be legible. Something clean and basic like Arial Bold should do the trick.
If you would like to create a customized donation button for your cause, you can use PayPal’s Developer Tools to easily make your own button in seconds.
2. Always Keep Your Donation Button in the Same Place
You may want to upgrade your non-profit website to add new sections or images, and that’s great. People love to revisit websites that have been renovated and those that are constantly updated with new information will draw in more visitors than those that are avoided and never change.
One thing that should remain consistent on your website however, is the donation button.
You don’t need to change it, alter the image, or change where it is located, unless you haven’t had any donations at all due to the button being to small or not in the right place to begin with.
But, if you have plenty of donations coming in, you shouldn’t attempt to fix something that isn’t broken.
Your frequent website visitors are already familiar with where the donation button is. And it should remain in the same spot so that they can come back and donate again if they are inclined to do so. Moving it to a new location will only lead to confusion and possibly fewer donations.
3. Make Your Donation Button a Visual Priority
It’s important to have your donation button visible to your visitors as soon as they arrive at your website. To ensure that, it is recommended that you always place your donate button above the fold. This is a term that is used by webpage designers to describe placing an important object, like a donation button high enough on the website layout so that it isn’t cut off by the computer monitor.
Doing this will help to guarantee that every visitor to your page will see the button first and foremost. And using the button as a header is also a good idea because it will show up on any type of monitor, regardless of the resolution or screen size.
4. Use an Official Banner or Button to Provide Donors with Peace of Mind
It’s great that you want to start a non-profit website to raise money for a special cause. But unfortunately, there are many people out there who do the same only they don’t have the same good intentions.
If you create a website to raise money for a popular charity, and the funds will be directed to the main organization such as St. Jude’s or Susan G. Komen For the Cure, you should use an official donation banner or button available from the charity’s own website.
A button that features the logo or a URL to the official charity’s page can help provide reassurance to your visitors, letting them know that their money will go to the actual charity.
5. Add the Donation Button at the Bottom of Every Page
Although you should add a large and highly visible donation button to the top of your website where everyone can see it, it is also good to add a constant reminder to donate to your page for visitors who are browsing your website for more information.
This button doesn’t have to be as large or flashy as the main donation button, but it should link to the same donation form. You can add a small icon at the bottom of every page and add text to let visitors know they can donate by clicking on the button. You can even add a hyperlink instead of an image if you want it to be even more simplistic.
Add a Bold Donation Button to Your Website Today to Make Donations Easier for Everyone
Operating a non-profit website doesn’t have to be difficult. If you are struggling with getting donations from your visitors, make sure that your image is clearly visible and in a location on your page where it can be easily accessed.
Remember that offering your donors more payment options can help you gain more funds, but you may also have to pay out transaction fees for donations by credit cards.
By using these helpful tips, you should be able to place your donation button in a central location and start receiving more donations from your followers as a result.