Check Out Our Guide To Organizing Charity Events
Organizing charity events is hard work but the effort that goes into putting together a successful charity event is well rewarded in the end. Supporting a worthy cause by establishing a platform that helps promote a charity’s work and goals can be a great initiative. It may take some hard work and planning, but it’s definitely a manageable task if you have a few good fundraising ideas to get you started.
It doesn’t matter if you’re looking for corporate fundraising ideas for charity or if you’re simply trying to organize a fundraising to help local charity events, there are a few basic steps that you can take to ensure that you’ve got all the specifics of charity event planning under control. This guide aims to offer anyone organising a charity event ideas and tips that will help make any charity fundraising event a success.
Charity Events 101: How to Organize a Charity Event
There are a few key aspects of organizing different types of charity events. If you analyze successful charity events examples, you’ll probably see that there’s a lot of planning involved. The best way to stay organized and be efficient in your work is to make a plan and stick to it. Once you’ve decided on the basics, you can start to take care of tasks one at a time. Here are some of the most important things to keep in mind when you’re figuring out how to start a charity event.
1. Establish a Clear Goal
Planning a charity event is centered on the goals that you are trying to reach so establishing these goals clearly is the first important step you should take. Knowing the purpose, target audience, and specific needs for a fundraising is important when you’re organizing a charity event. Make sure you and your team have a clear understanding of the things that you want to achieve through this event. This will help you plan the event more efficiently to meet your goals. Here are some important points to consider:
- Raising Awareness – charity events are focused on raising awareness for an important cause so highlighting the message that your fundraiser is centered on is essential. Make sure the people attending the event know exactly what organization and project they are supporting.
- Uniting the Community – connecting with members of the community and working together to help an important cause is another key aspect of organizing charity events. Establishing a closely knit community that works together to impact positive social change can be a great goal.
- Raising Funding – another important part of organizing charity events is raising funding to help support the work that a charitable organization is doing. Set a target amount that you want to raise and strive to reach it.
2. Choose a Theme and Event
Figuring out how to plan a charity event will depend on the theme that you have chosen for the occasion. Decide on a theme for your fundraising and work on creating an event that celebrates and showcases that theme. This will help you offer your guests a more cohesive experience.
Selecting a Theme
Consider your target audience when you’re researching charity event ideas or charity event themes. Although there are many cheap fundraising ideas for charity events that you can draw inspiration from, taking into consideration the people that you are inviting will help you create a more enjoyable occasion. Try to incorporate fun activities in your event. It’s important that your guests enjoy themselves and feel welcome. This will encourage them to return for future fundraising events that you organize.
Decide on a slogan or a logo that reflects the charity that you are organizing the event for. Try to incorporate a personal touch into these elements to suggest the nature of the event and the organization or people that are helping support it. Integrate these symbols into your overall event theme.
Creating the Event
Whether you’re hosting a charity event that features an upscale gala, a charity golf event, or a Christmas charity event, you’ll need to make it interactive and appealing to your target audience. You will need to consider your guests’ needs and organize an event that is entertaining and inviting. Here are a few things to consider when planning events for charity:
- Activities – think of the type of event that you are organizing and find fun activities that you can plan for your guests. Provide entertainment and several options for your guests to keep them engaged in the festivities throughout the event.
- Refreshments and Snacks – consider what refreshments and snacks you will provide and how you will distribute them. Depending on the nature of the event, you may need different approaches. Selling cookies and sodas require a different organization that hiring a caterer, for example.
- Fund Raising – your event will be centered on raising awareness and funding for a cause. Establish the ways in which you want to organize the fundraising and integrate them into your event. You can consider raffles, paid activities, food and beverage sales, donation boxes, and entertainment ticket sales among other options.
3. Decide on a Time and Place
Most charity event planners will tell you that figuring out how to set up a charity event requires a pre-set time and place before you can start taking care of the details. Decide on a time, date, and location for the event before ordering decorations or deciding on refreshments. It’s important to take your venue, theme, and the season during which the event will take place to avoid organizational problems later on. Decide on the following aspects of your fundraising first:
- Venue – finding a venue early on in the planning process will make your work easier. You’ll know exactly what activities the venue can or cannot accommodate, the do’s and don’ts you should abide by, and the accessibility of the location you have chosen. This will help you be aware of traveling requirements, venue costs, and possible activities to integrate into the event.
- Time and Date – setting a time and date can help you plan your charity event better. The sooner you confirm a place, date, and time for the event, the sooner you can start working on activities and put together invitations for guests.
- Season – take into account any holidays, celebrations, or festivals that may be happening around the same time as your event. There’s no point in scheduling your event on the same date as other important occasions as it might discourage some people from attending.
- Weather – although you can’t predict the weather, take every possibility into consideration when planning your event. If you’re going to organize outdoor activities, it’s best to have a backup plan in case the weather isn’t on your side on the day of the event.
4. Calculate Costs and Create a Budget
To make sure you’re not exceeding your available income, plan your budget and monitor your costs closely. In order to stay on top of your spending and ensure that you have everything you need to organize the event, you’ll need to make a comprehensive expense plan. Take all of your costs into consideration and leave a little extra room for unexpected expenses as well. Keep your fundraising goal in mind as well and organize a budget that allows you to raise that amount.
Costs to Consider
- Venue Rental
- Catering or Food and Beverage Supplies
- Staff Hire
- Equipment Rental
- Event Advertising and Marketing
- Prize Costs (If applicable)
- Supplies (If applicable for activities, services, etc.)
Income Sources to Consider
- Food and Beverage Sales
- Ticket Sales
- Raffle Ticket Sales
- Paid Activities
- Souvenir Sales
- Donation Boxes
5. Task Management and Event Set-Up
Coordinating your team and assigning members activities and tasks will help you work efficiently and maintain good communication with everyone involved in organizing the event. Make sure to draft a to-do list and keep track of the tasks that each person has to complete. Establish a report process that is easy to monitor and understand. Set up meetings with your team and discuss each member’s progress so that you are always aware of the work that still needs to be done.
Task Distribution and Management
If there’s anything you should know when learning how to throw a charity event, it’s good task management. Monitoring the team’s activity and assigning each person clear tasks will keep your organizing process effective. You can maximize your resources by delegating tasks and making sure that everyone is on schedule.
If you’re understaffed for the event itself, consider recruiting volunteers to help you with covering the simpler tasks. You can reach out to members of the community or recruit students looking for extracurricular activities to add to their CVs. Keep track of the ticket sales, the number of participants, and the number of staff members and volunteers. It will help you ensure that you will be able to accommodate everyone during the charity event.
Run through the event set-up with your team long before the actual date to make sure that everyone knows what they have to do. This will keep the team organized and well-prepared. Establish a clear itinerary and maintain good communication with your teammates throughout the planning process. If everyone is aware of where they need to be and of what they have to do during the event, things are guaranteed to run smoothly.
Organize a run-through prior to the actual event to make sure that the responsibilities each staff member has are clear and that the volunteers familiarize themselves with their tasks. If you need to, ask a team member to discuss the plan with the volunteers beforehand to make sure that everything goes well.
6. Marketing and Advertising
Now that you’ve researched charity fundraising event ideas, set up a to-do list, and organized your budget and tasks, you can start advertising your event. It’s important to get the word out about charity events so that you reach more people and raise more funds. Advertising can help you ensure a bigger audience for your event so try to explore as many opportunities as possible to promote your event.
Whether you’re working with upscale charity fashion show ideas or trying to get some office charity event ideas off the ground, getting people’s attention is vital. The success of your endeavor will depend on a big crowd willing to help the cause you’re working for. There are a few great ways to advertise anything from charity night ideas and fundraisers to local charity events and charitable sports games. Here are a few suggestions you can consider:
Contact Traditional Media Outlets
Issue a press release announcing your event for traditional media outlets such as TV stations, radio stations, and newspapers. Entice them by showcasing the unique aspects of your event in your press release. Convince them of the importance of covering your event to draw more attention to it.
Use Digital Media Resources
Digital media has become a vital advertising tool in recent years so invest the time needed for a great online awareness campaign for your event. Use social media platforms such as Facebook, Twitter, Instagram, and Snapchat to keep everyone updated on the event and to promote it. Create a user-friendly website for the event and keep it updated with new information. Create a coherent social media strategy to keep potential attendees engaged and interested.
Create Advertising Materials
If your budget accommodates additional advertising materials, consider printing posters and flyers showcasing the event, and distribute them in relevant locations. Don’t overspend on too many advertising materials. Consider placing fewer posters and flyers in key locations where they will be seen by as many people as possible.
7. Final Tips and Suggestions for Charity Events
Organizing great charity events is all about strategy and planning so it’s important to have a clear to-do list when you get started. As long as you’re well-prepared for all of the contributing factors that will help make your event great, you should be able to pull off any project. Just make sure that you’re properly informed and prepared for the task at hand before you start. Charity events require a lot of work and passion, but the end result makes it all worth the effort.