Launching a corporate sponsorship letter campaign is still one of the most effective ways to capture the attention of a target corporate and raise money for your non-profit. There are some guidelines that you should follow when penning a letter like this but with a little research, you can find a model that you can tailor to your charity. As a helpful reminder, here are some mistakes to avoid when writing a sponsorship request letter:
• Not paying attention to format and visuals. Keep in mind that when you’re writing a sponsorship request letter, you’re not writing a casual letter to a good friend. This is a formal business proposal—a letter that will hopefully prompt a transaction between two professional entities. Do research and make sure that your letter is written in an appropriate format and that you avoid grammatical errors.
• Being vague with your request. Typically a sponsorship letter will be 1-2 pages (one page is ideal), so you only have a short amount of text to make your case. Be sure to make a very specific request of your sponsors—cut to the chase and tell them how they can act.
• Not giving them the whole story. Don’t leave anything out of your letter. Think like the recipient of the letter and ask yourself the questions they might ask. Why should I donate to this charity? What benefits will my company see? How can I learn more about them? Who can I contact at the charity? Answer all of those questions in the body of your letter.
• Forgetting to offer them evidence of how effective your charity is. It’s important to let the sponsor know that you are a reputable charity and that your organization has made a difference in the past. Offer them anecdotes about how your charity has made a difference in someone’s life.
• You forget to follow up. Don’t just send the letter and forget about it. Be sure to spend time following up by phone or in person. It will show your personal investment and interest in a partnership.