How To Write A Fundraising Letter That Works Every Time
Perplexed at the thought of trying to write an original fundraising letter that will be effective? Donation letters can be tricky, so it’s best to do a bit of research before you get started. Here are some tips that will show you how to write a fundraising letter that will engage your donors every time:
- Look online at examples. One of the best tactics you can use is to simply use someone else’s tactic that’s worked for them. If you do a search online for free fundraising letters or free fundraising letter templates, you’ll find dozens of good examples with helpful hints for crafting your donation letter. Tailor something that’s already out there to your charity. It doesn’t have to be an original work of art.
- Make it easy for people to reach you. One of the biggest mistakes that some charitable organizations make is that they make it too difficult for people to give. Set up an online donation system and make sure to include an email address, phone number and website. If people want to give, don’t make them jump through hoops to do it.
- Include photos. Don’t just create a generic vanilla fundraising letter that will end up getting tossed in the waste basket. Take the time to include images of volunteers doing good works or the people that you are helping with your charity. Images are always more likely to get attention.
- Point out the benefits. You need to answer the question “why”. Why should people give? Why should they care? Make sure you point out any benefits that people get from getting involved. Whether it’s a free gift or a way to directly impact your local community, potential donors need to understand how your charity can impact them directly.
- Make it unique. Step outside of the box and do something different like sending out a video donation letter via email or including music or very personal anecdotes. Make your letter something that people simply can’t ignore.