Non-profits have proved to be very successful despite their lack of money. There are certain tips and tricks that are crucial for the success in marketing a successful non-profit event. Learning how to advertise efficiently is the key. Google Ads and social media are just a few of the essential tools.
10 Tips for Learning How to Advertise a Non-profit
The following tips are some of the most helpful tips out there. Large non-profits implement these to make their organization successful. Remember that it's important to evoke emotion in the targeted audience. If people can feel the emotions related to your cause, they will be more likely to share it with family and friends, as well as donate money. Think of those Unicef commercials. They advertise on TV and show starving children.
These images stay in the minds of those who view the commercial. This compels people to donate money to the cause.
Depending on the topic of your non-profit, you can search for grants on Google. Google themselves also offer grants on certain topics. Grants will allow you to pay for advertising. Grant money doesn’t have to be paid back unlike loan money.
2. Social Media
Utilize social media advertising. Most non-profit organization have a Facebook page. Be sure to properly set up the Facebook page with a donate button. This has been easier than ever since Facebook has been implementing new updates to help non-profit organizations. Using Facebook live can be beneficial as well. This way your audience can connect with you and ask questions. The larger an audience you can reach the better able you are to promote and receive more donations. Take time to carefully write out a good description of what the non-profit is about.
Many of the most successful non-profit organizations have started using e-books to post information and updates on the success and reach of their organizations. Writing an e-book may seem difficult, but it’s actually really simple. You can even present case studies to put in the e-books as well.
4. Personalized E-Mail Campaigns
Put a lot of time and thought into creating emails for the campaign. When learning how to successfully advertise your non-profit, think of this tip as one of the most important. This is how you reach donators directly, it’s the most personal approach. Someone opens your email and if the content isn’t the best, they probably will be less likely to donate. E-mailing potential donators and previous donators is a great way to get the name of your organization out there.
5. Learn to Tell Stories
Telling your audience, a captivating story will win them over. The best non-profits have stories to tell. Whether they're heart-wrenching or inspiring telling a story can provide a needed connection between your organization and potential donors. Stories are the best way to get the point across. Of course, you can provide the description of your cause and why you're doing it, but a story will allow the humanity and emotion to flow through.
6. Television, Newspaper or Radio Ads
Many colleges offer free services to the public in exchange for students' services. College students jump at the opportunity to publish TV ads, radio ads, and even newspaper articles. Not only does this help your organization get publicity, but the students get to learn how to perfect their craft. These ads are very important. Social media reaches people, but some audiences value newspapers and radio ads as well. This will also add credibility to the organization.
7. Build Your Own Brand
In order to get the name of your organization out there, you will have to take time out of each to promote the brand. This could be website updates, blog updates, social media posts, videos or connecting with local resources. Use every resource available to promote your organization.
8. Create a Logo
Making a logo for your non-profit will show the audience or potential donors how serious the campaign is. Think about it, every campaign has a logo, so people know exactly what the organization is. This is how organizations brand their cause. Be creative when making a logo. Use bright colors and captivating scenes to draw people in. Make people want to look at the logo and learn more about the organization.
9. Use Promotional Items
Promotional items to advertise for a non-profit include water bottles, t-shirts, magnets, hats, and lanyards. Wear them yourself. In this way, someone may ask what your shirt is about and you can tell them. Get friends and family to wear them as well. It's a good idea to give donors a free shirt or other promotional items so they can sport them as well. Be very careful about the design of these products. Take the time to create something spectacular and eye-catching.
10. Word of Mouth
Word of mouth is one of the oldest ways of advertising. Just because it’s old doesn’t mean it’s useless. Making a physical connection with potential donors is just as important as advertising through other means. Create events in which you get to describe the non-profit organization. Connecting with people face to face shows your dedication and appreciation of potential donors.
Don’t be afraid to ask experts for help or donations. Ad experts may be willing to supply you with signs, or other ads. This will keep the campaign going. Social media is a great tool. Learn a little bit about social media advertising. This is the quickest and easiest way to reach a ton of people. The new “donate button” on Facebook is a great tool to implement to your page. This makes it easy for donations to come through. People can also share the page after donations.
Considering cause marketing can be another great way to gain notoriety and market your campaign. Cause Marketing is when a non-profit partners up with a business in order to promote the campaign.
Creating an Amazing Website
One of the most important parts of any organization is its website. A lot of the time, this is where donors go to donate money and learn more about the campaign. It’s important to make the website visually appealing. Many websites have free domains to create your own. Utilizing the different gadgets and buttons on the website will increase the functionality of the website.
Your website should drive donations. Make visitors want to donate and learn more about your cause. Make appropriate calls to action. This makes it easier for the people who look at your website to donate right when they reach the website. Websites also promote the brand identity. Creating a brand identity is important for your cause. You want people to see your logo and be able to know who you are right away. Incorporate your mission statement, statistics, and call to action. Let viewers know what their donation can do for the organization. Use vivid pictures which will invoke emotion as well. You may want to do research on how to properly content market yourself and your brand. You want people to look for your website on Google searches. If your website pops up right away, that will increase donations.
Know Your Target Market
Make a plan to know your target audience. Decide who will be willing to donate to your cause. If your cause is related to a cure for a certain disease or disease awareness, try advertising to people who are affiliated with local hospitals. Medical workers will also be more likely to donate to fundraising campaigns that deal with illness. Advertise at local medical facilities like hospitals. Ask if you can put flyers around or pass them out with your team members.
Who are the people likely to be interested in your campaign? Where do they live and work? Where do they hang out? What are their interests? Try to get as much information as you can on your target audience.
Things to Remember
Remember the essentials on how to advertise for a non-profit organization. Learn how to build a brand, make real-life stories, create your website and utilize grants. Connect with the community around you. Don’t be afraid to make calls and go to other events to promote your organization. Learning how to successfully advertise your non-profit organization can seem difficult, but if you utilize everything available to you, your campaign will thrive.