Sometimes we’re so busy getting work done that we fail to take a good hard look at our fundraising strategy to find out what’s working and what’s not. As most people probably know, some of the best laid plans don’t always work out the way we hoped that they would. One of the best things you can do for your organization is to conduct a 6 month or 12 month audit of your fundraising plans and fundraising strategy to find out what tactics you should keep and what you should let go of. Here are some helpful hints:
- Ask your donors. This is something that some organizations simply forget to do, but it can be an eye-opening way to figure out how to make your strategy more effective. Simply asking your loyal donors what’s worked best for them (and what’s worked least) can shed light on what you might need to revise. You can choose to conduct an email marketing survey, have direct conversations with them, or other methods, but understanding what they want from you can really help.
- Make sure you’re tracking website stats closely. If you’ve got a website, it’s worth paying an expert to set up analytics programs so that you can evaluate website traffic and engagement on your website. It’s amazing what hard data can show you about who is coming to your website and why they might be willing to continue a relationship with your organization.
- Review your budget. Take a close look at how your fundraising budget and compare your goals with what you actually ended up spending. Chances are there are opportunities to cut costs in certain places. That money may be better spent elsewhere.
- Make a new list of potential donors. It’s worth evaluating missed opportunities when revising your strategies, so make a note of new potential donors. Another area of opportunity are donors who have lapsed.