If you’re new to fundraising or you need a refresher, it’s always good to start with the basics and work your way up from there. There are a number of ways to fundraise, from fundraising for small groups to large non-profits. It’s important to understand what your organization is and what their mission is. Also, you should know who your target audience is. Here are some fundraising tips for beginners:
- Build and online presence. In today’s busy and crowded world, it’s important to have an online presence where people can learn more about your fundraising efforts and why you need the money. Be sure to build a blog, website or Facebook page if you truly want your charity to be a success.
- Start with your inner circle and work your way out. At the end of the day, fundraising is always about personal contact and personal networking. That’s why it’s important to not miss donation solicitation opportunities that are right in front of your face–including family and friends that you interact with every day. Spread the word that you are working on a fundraiser and ask the people who know you personally for help.
- Gather the best minds. Make sure you surround yourself with innovative, driven, hard-working volunteers and helpers. Your fundraiser will only be as successful as the people involved, so gather a great team. They may even have some great ideas to contribute.
- Don’t forget marketing. In addition to having an online presence, you need to make sure that advertising and marketing are a part of your strategy. This can be as simple as putting up fliers or as complex as television advertising. The important thing is to remember to actively market every day.
- Know your audience. Another critical point is to identify who your target market of donors is. Who would be the most invested or interested in the success of your fundraiser? If you can answer that question, then you have a starting point for your fundraiser.