It’s a new year, so it’s a great time to take stock of your fundraising initiatives to see what you can improve on in the next year. Fundraising strategies are only as good as the number of times you improve upon them and revise them according to their success. So, take a look at your fundraising goals and see what you can reach for next year. Here are some fundraising goals to think about this year:
• Increase brand awareness. Many nonprofits are great at improving their calls to action and making their financial goals. But what about brand awareness? Making your cause a subject of frequent discussion should be a primary goal in the next year. It’s hard to measure your efforts for this goal, but the payoff is huge when you can amp up engagement and make your nonprofit a household name.
• Get more people involved. Of course you want to ‘cast a wider net’ when it comes to your fundraising efforts to get more people to donate. But, there is a lot to be said for making your goal about getting more volunteers recruited and more people involved in your organization. The more people that are involved, whether it is donors or volunteers, the more successful your charity will be.
• Increasing donation amounts. If you have a monthly giving program, which many if not most nonprofits do, make it your goal to increase those monthly gift amounts. Even if it’s your goal to raise those gifts to $5 per person, you will be astounded by what a difference that will make to your organization.
• Assess your donation channels and raise your goals. If your organization is like many, you fundraise in many ways including via traditional fundraising letter, emails, social media platforms, and your website. Take a look at each of these and try to increase your goal by 5 to 10 percent.