When it comes to fundraising, the most successful organizations are the ones that regularly take stock of their resources and continue to expand their network. If you’re in charge of fundraising for your charity, do some research to find out what similar organizations are doing right before you launch right in to the real work. Here are five things to remember when fundraising for nonprofits:
1. Hold an internal audit. We’re not talking about numbers exactly. Every nonprofit organization needs to regularly make an assessment about what resources they have at their disposal. Whether it’s cash money, extra sets of hands to help, or free office supplies or marketing materials, you should at least annually have an audit of all tools at your disposal so you know where you are and where you need to be.
2. Create a website and market it. In today’s world, there is no way your nonprofit can be successful unless you are online. Your organization not only needs a good website—it needs to be regularly maintained and marketed. There are plenty of experts out there. Find one that you trust and invest the money in building an amazing website.
3. Have a voice. When it comes to successful fundraising, it’s all about telling your story in a compelling way. Take the time to fine tune your blog, fluff up your newsletter, or hire the right spokespeople for your charity. If you want to gain new donors and keep the ones you’ve got, you have to make the story relevant, timely, and captivating. Your authentic voice must be felt on your website, your marketing materials, and in your overall brand.
4. Make it easy to accept donations. Sometimes the donation process is so difficult for people that it may discourage people from getting involved. Do yourself a favor and allow people to donate online, via social media channels, and in any other way that you can think of.
5. Follow up with everyone. Whether it’s your donors or your volunteers, try to make your follow up efforts as personal as possible. A personal ‘thank you’ will work wonders for your organization.