Whether you’re helping out a school charity or you’re in charge of corporate fundraising, there are some things that you can do that will boost your fundraising power significantly. One major thing that will help you is to get your fundraising campaign online. There are dozens of tools available to you online, and many of them are free. To get you started, here are five fundraising tips for nonprofits:
1. Get high-tech and target mobile phones. Almost everyone has a smart phone these days, and more and more people are staying up to date via phone. Create a fundraising campaign that has mobile capabilities and you’ll raise money in no time.
2. Make it go social. Social media is a great tool to use. In many cases, platforms like Facebook, LinkedIn, and Pinterest are free and your audiences is almost limitless. Create a branded fundraising campaign that tells a fascinating story and use social media to spread the word about it.
3. Use images, logos, and anything visually compelling to tell your story. We live in a visual age where videos, photos, and graphic design dominate. Enter the modern age and fully brand your campaign. Create a professional brand image for your non-profit that will draw people in, engage them, and ultimately get them to participate in some way. Whether you do this through your collateral like brochures, or a website, blog, or social media platform, you want to give your organization a professional brand.
4. Create a newsletter that you send through all of your channels. You want to do this because you want to regularly stay in touch with your donors to keep that relationship going. You can snail mail your newsletter, email it, or use your social media channels to spread the word. Either way, it’s important to stay in touch with your donors.
5. Make it easy for people to donate. This is a biggie. One way to do this is to offer donation levels such as $25, $50 or more, so people have some idea of how and what to commit. Another way to do this is to always include a call to action in all of your emails and collateral. You should also request that people donate monthly. This is often a more digestible way for people to donate money.