For most charities and non-profits, hosting one single successful fundraising event isn’t going to cut the mustard. You need to have a long-term fundraising strategy that will allow your organization to be successful in the long haul. In addition to having a fundraising strategy, you need to develop a group of loyal donors whose continued support is critical to your success. Here are five fundraising tips for keeping loyal donors:
1. Don’t just ask once. This is one golden rule of fundraising. No, you don’t want to be a pest, but you do want to be persistent. Make sure your donors know how important your charity is to the local community. It’s even better if you can demonstrate a direct correlation between the donors as individuals and your organization.
2. Always, always say “thank you”. The importance of this can’t be underestimated. People want to know that their contributions are valued—whether they are donating time or money. You can say “thank you” in an email, by picking up the phone, or better yet by taking the time to shake their hands and thank them in person.
3. Make your movement a social one. Having a blog or social media page dedicated solely to your cause is so important in today’s digital age. Make sure to stay in front of your local donors by friending them on Facebook (if you have a charity Facebook page) or send them blog updates via email.
4. Stay engaged. This closely ties in with point #3 above. The idea is that you want to regularly keep in touch with past donors to keep them posted about what’s going on with your non-profit. Create a monthly newsletter with photos and updates, or send a letter in the mail with pictures and personal anecdotes about your organization.
5. Show how effective your organization is. A compelling story is always the key to earning continued support from donors. As mentioned above, telling your donors about how your organization has specifically changed lives will continue to get you the support that your organization really needs. It doesn’t matter how you choose to tell the story, as long as you paint a vivid picture and clearly state how your organization helps and how donors can make a contribution.