Fundraising can be a tricky business, and it’s important to remember to think of your efforts as long-term, even if a particular event has a short turnaround time. Remember that every person that you approach has the potential to impact your charity for years to come. To get you thinking about long-term fundraising, here are five fundraising mistakes to avoid making when launching a fundraising campaign:
1. Raising money but not friends. It’s great to get single donations for five dollars or even five thousand, but if you take the money and run, you’re losing a potential future friend and donor. Do whatever you need to do to stay in touch with your contributors and remember that face time makes a big difference when it comes to staying connected with people.
2. Not giving your volunteers proper training and support. Non-profit organizations can be messy and disorganized, so it’s important that you do your due diligence to ensure that the people helping you most—your volunteers and employees—are not left trying to figure things out for themselves. Invest in tools and training that will help your helpers support your fundraising efforts.
3. Not giving your donors credit. Thank you, thank you, and thank you. When it comes to building relationships with your donors and sponsors, you can’t thank them enough. And make sure they get every ‘perk’ that they are entitled to, such as mentions on your website or free advertising.
4. Not believing people will give or underestimating potential donations. You have to believe that your connections will and should give to your charity. Don’t be afraid to ask for what you need and don’t be shy and undershoot your requested amount.
5. Not listening to their objections and concerns. Listening is an important tactic to take. Blindly grasping at straws will not gain you the relationships that you need. If they object to your charity or efforts, listen to what they have to say. Perhaps you can overcome their objections.