In order to learn how to have the best video marketing, you have to have the right video marketing tools. In terms of content marketing, video marketing has become a huge industry. People have shorter attention spans and don’t want to read long sections of content so videos have become extremely popular in terms of nonprofit, corporate and private sector marketing. Whether you’re in charge of creating a digital marketing video for a charity or you are trying to start a video marketing blog, here are some tricks of the trade:
• Video length matters. Video marketing stats tell us that shorter videos tend to have a bigger watch rate than longer videos. Studies show that you have about 10 seconds to capture the attention of your audience, so make the time count. If you have a video longer than 2 minutes, you’re likely to lose your audiences at some point.
• Make sure it goes viral. It may seem obvious, but as a marketer, you’ve got to put resources into spreading the word about your videos. Using social channels as well as newsletters and your blog can make sure that you get the most out of your marketing video efforts.
• Do some SEO. Having content that includes the keywords that you are trying to target also matters. You can do a ton of research online about marketing videos and SEO and you’ll find loads of best practices. One expert tip: Be sure to include optimized video transcriptions on the page where your video lives.
• Quality matters. As with any content, the quality matters a lot. You’re going to lose your audience if you put something out there that really doesn’t look like a high-quality video. So, don’t skimp on the quality and you will be more likely to capture the attention of the right people.