If you’re new to fundraising, or if you’re a veteran who needs a refresher, there are some basic tenants of fundraising that you should always keep in mind. Whether you’re fundraising on a corporate level or launching a fundraiser for an elementary school, you should always keep these things in mind. Here are five helpful fundraising pointers:
1. Use more than one channel. We live in a fast-moving, high-tech, mobile world, so if you want to make a successful fundraiser, you need to branch out as much as possible. Be sure to include face to face fundraising, online efforts using blogs, websites and social media, and even direct mail. The saying, “cast a wider net” is the most effective way of fundraising nowadays.
2. Try to build personal relationships. With your donors specifically. It’s best not to try to be anonymous and to try to make as much personal contact as possible. This way people will remember you.
3. Word of mouth is still a powerful tool. In addition to building relationships, don’t discount any person from helping support your fundraising efforts. Telling friends, family, co-workers and neighbors about your fundraising campaign can reap big rewards.
4. Make sure to thank your supporters. It’s important to find special and unique ways to show gratitude for the support that you’ve been given. It doesn’t have to cost a lot of money, but saying thank you should be a part of your fundraising strategy. It’s important to keep solid donor relationships.
5. Make sure to use ample planning time. When it comes to fundraising, it’s important to have very clear goals and very clear steps for how you plan to reach your goals. Also, don’t forget how important it is to have reliable volunteers that you can trust. If you’re not a good planner, be sure to have someone on your team that is great at planning and organizing.